The Journal

All the gossip,
none of the gatekeeping.

Marketing strategy for surgeons, dentists, chiropractors, dermatologists and law firms. Written by the people actually running the campaigns.

How patients find a doctor through ChatGPT, and how your practice gets named

Patients now ask AI assistants who the best surgeon, dentist or dermatologist near them is. Here is how to be one of the names in the answer.

Price promotions attract price shoppers. Trust, proof and speed to response attract surgical patients.

Reviews, local search and a site that makes booking obvious. The unglamorous work that produces new patients.

Most chiropractic patients search when they are already in pain. Here is how to be the first practice they trust.

A patient booking a skin check and a patient researching laser treatment want different things. Treat them differently.

Patients choose an eye doctor on convenience, insurance and trust. Make all three obvious and the schedule fills itself.

An injured person contacts several firms. The one that answers first, clearly and humanly, usually gets the call back.

Meta and Google restrict how healthcare is targeted and tracked. Creative, landing pages and follow up carry the account now.

A beautiful site with no booking path is an expensive brochure. Here is the structure that converts.